Brief: Create two different emails for the London Eye. The first was an education-focused resource, providing teachers with lesson plans and content to engage their students with. The second was a co-branded email for London Eye x Earth Hour, again sharing educational resources with teachers.
Results: Both emails exceeded the industry average open rate of 10%. The December quiz email had a 17.8% open rate, and the March Earch Hour email had a 16.18% open rate.