Orange Essentials email marketing
Client: Orange Amps
Date: 2024 – 2025
Brief: Design and build a cohesive suite of on-brand email campaigns and automated customer journeys that would engage customers, support product launches and increase sales through the Orange Essentials Shopify store.
Results:
35%
Of total Shopify sales attributed to email across eight months
63%
Peak monthly contribution to Shopify revenue
£22.7k+
Email-attributed revenue generated between January and August 2025
£5.8k
Generated through email in the strongest revenue month
Between January and August 2025, email generated more than £22,600 in attributed revenue – approximately 35% of the brand’s total Shopify sales during this period. In the strongest month, email generated £5,797 and contributed 43% of total revenue, while its monthly contribution peaked at 63%.
£3,802 revenue and 48 conversions from the Black Friday campaign
£3,607 in one month from the abandoned-cart flow
£1,707 from a single O Edition product-launch email
£1,477 from the Pyramid launch email
